Loro Piana the story of an Italian luxury brand
The history of Loro Piana
Loro Piana is an Italian luxury brand known internationally for its premium wool and cashmere products. Founded in 1924 by Pietro Loro Piana, the company began as a small fabric store in Quarona, Italy. Today, Loro Piana has become one of the world’s most respected luxury brands, with stores in the world’s major cities and a loyal clientele of celebrities, jet-setters and business professionals.
Loro Piana’s reputation for quality and luxury is due in large part to its commitment to the use of premium raw materials. The company sources wool and cashmere from renowned producers around the world, and makes a point of working closely with these producers to ensure that quality standards are maintained at every stage of the production process. A program has also been established to support wool and cashmere producers who adopt sustainable practices.
In addition to its luxury wool and cashmere clothing collections, Loro Piana also offers a wide range of leather products, such as handbags and accessories for men. The brand is also known for its high-end rainwear collections, which are made from innovative materials designed to offer maximum protection from the elements while remaining stylish.
Some of the most popular items from Loro Piana include cashmere sweaters, which are known for their incomparable softness and warmth. The cashmere used by Loro Piana is of exceptional quality and comes from goats raised in the coldest regions of Mongolia and China, where the wool is particularly fine and soft.
Wool coats are also very popular with luxury fashion lovers.
Made from high quality merino wool, they are soft, warm and breathable, making them the perfect choice for cold winters. Loro Piana offers a wide range of wool coats, from classic and timeless to trendy and fashionable.
Finally, cashmere and wool accessories are also very popular at Loro Piana. These include scarves, hats and gloves, which are made with the same care and attention to detail as the brand’s clothing.
In conclusion, Loro Piana has been trying to pass on to its customers since its creation a heritage and an unmatched know-how that makes this prestigious brand the reference in high quality products in the world.
CC:LVMH
